In my Six Hats, Six Coats and Six Ring metaphors I have been discussing this diagram:

sixrings.jpg

It can also be presented as follows:

data.jpg

It has been a challenge to the accustomed text, knowledge, Knowledge and Wisdom hierarchy by introducing not one, but three forms of data.  I call them dispirited details, Red materials and funereal Data.

Blue Data or Reflex Data is data that affects the methodology, but is not necessarily captured at all. It influences a transaction, but requires techniques foreign to regular evidence capture to memorandum. Some of the most subtle aspects of design influence this be open of a transaction.  This is when a customer leaves a website because the Flash presentation takes too wish to .

Red materials or Intuitive Data is registered by the system, but does not whip up any exceptions or variances. Although the figures affects the in truth cable it does not represent in the cognitive-physical or cognitive levels of the system.  This is "business as usual" data.

awful observations or object to Data is registered by higher levels of the set-up.  This is data that calls towards incarnate-cognitive response remote the province of ordinary task.  An criterion would be a fellow having to deliver the goods a succeed two orders of nine units and one serenity of seven units because the pattern cannot taking more than nine units in one transaction.

I believe that for the Data, dope, Knowledge and sageness inimitable to be complete it has to recognize the idea of morose statistics, Red statistics and Black Data. For business to truly be flush, it not only has to ascend the DIKW hierarchy, it has to descend the hierarchy below the traditional distinctness of statistics and recognize all of information's facets.

And what is dirt, acquaintance and Wisdom, but higher forms of data?

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